All about Paint Parties
BOOKING YOUR FIRST PARTY!
Finding a host for your first party can be as simple as asking a few friends and family members together for brunch or a fun evening! You really only need a few people for some great pics for social media and asking them to share to their social media. Take pictures through the whole process, you may even want to ask another friend to come to take pics for you. Post pictures after you party and tag them in your post thanking them for such a fun time and letting them know how awesome they did!
If you’re trying to start virtual parties, use the same concept only over zoom or a Facebook live. I kicked my pandemic virtual paint parties off by offering a free kids painting event. I sent out a supply list once they registered (so I had their email) and they went and picked up rocks from their yard and other supplies around their and we made little cactus gardens. It took very minimal time and was a hit! It really made my virtual parties take off.
Remember, practice makes perfect. But nothing will ever be absolutely perfect. Even after 2 years I MAKE MISTAKES! After your guinea pig party, you can ask those same friends if any of them would consider hosting a party with their friends. Maybe their Bunco group or book club would love a fun activity and that my friends, will start a wave of business!
In-home private parties are great because your host needs to come up with the number of guests to have at the party. My minimum is 6, if we don’t make this number of PAID party guests, it’s a no go. Host incentives are really great too! For example, if my host has 10 paid guests, they get to paint FREE! You can also bring upsells to the party, for example maybe some farmhouse beads would look added to their hanger or you have coordinating banners or mini signs. Kids paint kits are also great upsells. You can easily make additional sales just by having these at the party or offering them as an add-on at checkout! The FOMO is real. Make your upsells have an exclusive price but only through the party! Bring your calendar to the party. Ask if anyone there is interested in talking with you about hosting their own party and go over the incentives with them as well. You can even offer a % off their project for their party if they book right then!
Are you ready for PUBLIC parties? This means YOU gotta put in the work to get the people to your party. Unlike private parties, YOU are the host and are responsible for making sure you get the number of signups you need. Think of all the fun different venues you could have paint parties at! Restaurants, breweries, wineries, boutiques, pumpkin patches, nurseries, really any fun, eclectic, interesting or yummy hangouts in your area.
CONTACTING ESTABLISHMENTS FOR EVENTS:
Start by contacting local businesses or restaurants you think would benefit from your parties! Either by phone, email, or even Facebook!
“Hi! Can I speak to a manager” “Hello, my name is __________ and I host paint parties! I would love to chat about bringing a paint night to your establishment! Is this something you may be interested in?”
If they’re wondering what’s in it for them, you can point out the benefits of bringing something new and fun for their customers to enjoy while also spending money at their establishment, perhaps on a slower night. This method works really well for boutiques and other retail type establishments as well.
Apartment complexes, retirement homes, churches, country clubs, corporations, etc. This type of party is really more like a private party, but on a larger scale. So while there still may be some advertising needed on your end, it will likely just be some printouts and that sort of thing.
“Hi! Can I speak to your events coordinator, or leader” “Hello, my name is __________ and I host paint parties! I would love to chat about scheduling a paint night with your (group)!”
These types of establishments should already know the benefits of giving their residents/members a fun activity to do together!
IN-PERSON PARTY CHECKLIST
- Solo Cups
- Styrofoam Plates
- Aprons (I use disposable)
- Paper towels
- Baby wipes
- Trash bag
- Ziplock bag (to transport dirty brushes home)
- Paint Markers
Here you will find several examples to my paint party instructions. Feel free to swipe, copy and make it work for you.
VIRTUAL PARTY EQUIPMENT
You don’t need anything fancy to start hosting virtual parties through Facebook, Zoom or any other platform. You can start with just your phone, but here are a few other other ways to have parties as well! From beginner to more advanced.
VIRTUAL PARTY CHECKLIST
- Camera or device
- Mic (if needed)
- Painting project
There are several different ways you can offer your kits, so please do what works best for you.
- Tier One
- Supply List
- Tier Two
- Supply List
- Tier Three (My most popular)
- ALL the goods (paint, brushes, etc)
Here are some links to a few of my virtual parties so you can check them out! I tend to host mine over Zoom AND Facebook Live because I love being able to hangout and chat with my guests! I feel that my DHOTM club and I have formed a very special relationship because of this as well.